MCH has acquired a relevant minority stake in Prosur. MCH’s investment has taken place in a context of family transition between the first and the second generation of the founding family. Juan de Dios Hernández (current CEO) Will remain on top of this business which has become a global reference player in the specialty ingredients market, promoting a different view of understanding food and ingredients.
This transition has been led with the aim of finding new investors to help facilitate the transition and continue with Prosur’s ambition of becoming the reference company in the vegetable-based natural ingredients market.
“Even as the world has experienced unprecedented disruption and rapid change, our team have accomplished a complete and seamless ownership transition, while dealing successfully with the challenges that the pandemic threw at us”, Juan de Dios Hernández commented.
The investment by MCH will bring a lot of synergies that will strengthen the competitive position of Prosur in the national and global market. By sharing the same hands-on approach and entrepreneurial DNA, both partners will bring Prosur’s revolutionary ingredients to more areas of the food industry so that consumer access to healthier & truthful natural foods can be promoted